This job is more than business; it has a personal story to it. Our Co-Creative Director, Shon Taylor, graduated from WAP in 1995. Take a look at his portfolio, we humbly believe WAP produces some talented photographers.

This year’s graduating class is another bumper crop. See for yourself and have your senses stirred at the graduate exhibition, Exposure. Showing on June 16 and 17 in Victoria, Exposure celebrates the creative imagery and writing of WAP’s graduating students from its Professional Photography, Journalism, Photojournalism and Advanced Visual Communications Programs.

DETAILS:

TOPAZ ROOM – COMFORT INN – 3020 Blanshard Street Victoria, BC

June 16: 6:00pm – 9:00pm
June 17: 10:00am – 4:00pm

Now, more about our brand building efforts on behalf of Western Academy of Photography.

For a shop that loves brand building as much as Bone, being asked to work with one of Canada’s oldest and most prestigious schools of photography is exactly the kind of opportunity we live for. Take a brand with a great history and infuse it with 1,000 ccs of brand focus.

We are utilizing a similar strategy to the one we implemented for Sooke Adventure Tourism College that, in the past year, has produced double digit wait lists, an increase of 400% in applications and a 100% increase in enrolment.

Our plan is as follows:

1. S.W.O.T. analysis

2. Brand Foundation Meeting

3. Visual Vision Statement

4. Growth Plan

5. Brand Development Implementation

6. Print Collateral Upgrade

7. Print/Digital Campaign

8. Online Marketing Campaign

9. Social Marketing Campaign

10. Ongoing Direction

We will keep you posted on the progress as our plan takes shape.

For the past 25 years Jeff Smith has designed interior living spaces by taking the time to understand exactly what their client’s want and deliver. If accolades are any indication, Smith Designs really “gets it”, winning 3 gold and 10 silver Care Awards and nominated for 6, winning 2 Georgie Awards in 2009 alone.

So what do you do when a great designer asks you to do some work for them?

We ultimately decided to do what we always do. We took the time understand our client. We reviewed their marketing material and did a competitive analysis. Then came the really important part: We sat down with the fine team at Smith Designs asked a series of questions to discover what they really want. From there we crafted a plan, reviewed it with them, tweaked it, reviewed it again.

Find out the results when the Smith Designs website launches in early May.

Simex Baumaschinen GmbH

Based in Sindelfingen, Baden Wuerttemberg, Simex Baumaschinen have been in the business of importing and exporting used heavy equipment for over 25 years.

Calhoun Tractor
Based in Aledo, Texas just outside of Fort Worth, Calhoun Tractor Co is a Global Remarketer of late model Cat, Deere, and other makes of construction equipment.

Wright Equipment
Based in Hartford, Connecticut Wright Equipment matches global buyers and sellers of used heavy equipment. Their experience makes all the difference.

Delco
Based in the eastern outskirts of Perth, Australia, Delco has a global clientele for whom they offer buying and selling expertise for a broad range of equipment. This equipment includes: Bulldozers, excavators, loaders, graders and trucks.

M.I. S. Equipment
Based in San Juan, Texas M.I.S. Equipment is a premier provider of quality reconditioned heavy equipment, proudly serving the needs of buyers and sellers in the United States and Mexico.

Best Tractor
Based in Brewerton, Best Tractor places a strong emphasis on personal relationships and trust. This philosophy, plus almost a half century of experience in the construction equipment industry has enabled the company to provide excellent service on a national and international basis.

World Iron Network is all about bringing together the best independent dealers of used heavy equipment from around the world on to one sales and marketing platform.
Bone’s job is to give them all the tools to achieve they need to get the job done.

If WIN’s success in Florida is any indication, our partnership is working.

Based in Toronto, Ontario, Picton Mahoney Asset Management (PMAM) manages over $4 billion in assets for investors through three lines of investment solutions: alternative strategies, separately managed accounts and long-only mandates.

Preserving and enhancing the brand of a respected firm like PMAM is precisely the type of opportunity that Bone relishes.

PMAM is as courageous with their marketing as they are with their money management: They stand out. As money managers they are never indexers, closet or otherwise. The same can be said for their brand identity. No stock photos of couples walking on the beach, no lighthouses or graduation ceremonies.

Picton Mahoney Asset Management are leaders in volatility management. Our job is to let their target market know it.

At Bone we understand that we are only as good as our clients and the good news for us: These professionals are good. At the end of 2009 at the Canadian Investment Awards The Picton Mahoney Market Neutral Equity Fund received the award for Best Relative Value Hedge Fund.

Look for Picton Mahoney’s new website in the beginning of May and discover why, “It’s better in here.”

Tell the truth about products and offer a product that’s worth telling the truth about.

In the midst of the biggest economic slowdown since the Great Depression that has seen the breathtaking failure some of the world’s greatest brands who failed to heed these words, this remarkable advertisement, has perhaps more relevance today than it had fourty years ago. It also provides the marrow for what we, do at Bone:

Grow your business by letting your target market know, with every means possible, that you have a superior product or service and do our utmost to ensure that what is promised equals the truth.

(click to read original article)

 

[See post to watch Flash video]

This years campaign creative has evolved to help drive home to the public how much of a difference their donations make to the community. Each of the 3 campaign scenarios focuses on one major action points for the United Way’s community efforts. The individuals that receive help from United Way funded organizations has, to-date, been largely misunderstood. In past years, research has shown that the United Way helps close to 1 in 3 people in Victoria. A truly compelling figure. As a means of educating the public, we purposely chose models that, perhaps didn’t fit the stereotypical image of a “person in need”. The mirror becomes a reflection of the results achieved in the community by United Way, all from the generous donations of those that live in, and care the most about the community.

This years campaign was rolled in the form of TSA (transit shelter advertising), community posters, bus cards, bus sides, brochures, TV advertising and radio .

See below for samples of this years campaign.

 

Please give today at: http://www.uwgv.ca.

For the first time, UNITED WAY’S annual fund raising (advertising) campaign will kick off with a ‘tease.’ BONE is developing and designing an out of home and newspaper campaign to launch July 1st. The main campaign breaks in the fall with TV, radio, newspaper, transit shelter and billboard support.

While it does act as a “tease” for the upcoming campaign, the teaser works to inform and remind the public that they CAN HELP to “change the future” for hundreds of local people and families in need.

The transit shelter posters were custom fabricated (locally by Loupe Imaging) with a Mylar, mirrored surface so that the viewer could see their reflection in the mirror thus showing the part they can play in the community.