Bone Goes Back to Western Academy of Photography

Bone is proud to announce Western Academy of Photography, a PCTIA accredited photography, photojournalism and new media school based in Victoria, has selected BONE as its advertising Agency of Record. Immediate tasks assigned include the design and development of a new visual identity, positioning line, web site and strategic plan for growth.

This job is more than business; it has a personal story to it. Our Co-Creative Director, Shon Taylor, graduated from WAP in 1995. Take a look at his portfolio, we humbly believe WAP produces some talented photographers.

This year’s graduating class is another bumper crop. See for yourself and have your senses stirred at the graduate exhibition, Exposure. Showing on June 16 and 17 in Victoria, Exposure celebrates the creative imagery and writing of WAP’s graduating students from its Professional Photography, Journalism, Photojournalism and Advanced Visual Communications Programs.

DETAILS:

TOPAZ ROOM – COMFORT INN – 3020 Blanshard Street Victoria, BC

June 16: 6:00pm – 9:00pm
June 17: 10:00am – 4:00pm

Now, more about our brand building efforts on behalf of Western Academy of Photography.

For a shop that loves brand building as much as Bone, being asked to work with one of Canada’s oldest and most prestigious schools of photography is exactly the kind of opportunity we live for. Take a brand with a great history and infuse it with 1,000 ccs of brand focus.

We are utilizing a similar strategy to the one we implemented for Sooke Adventure Tourism College that, in the past year, has produced double digit wait lists, an increase of 400% in applications and a 100% increase in enrolment.

Our plan is as follows:

1. S.W.O.T. analysis

2. Brand Foundation Meeting

3. Visual Vision Statement

4. Growth Plan

5. Brand Development Implementation

6. Print Collateral Upgrade

7. Print/Digital Campaign

8. Online Marketing Campaign

9. Social Marketing Campaign

10. Ongoing Direction

We will keep you posted on the progress as our plan takes shape.