BONE is developing a teaser campaign for United Way.

For the first time, UNITED WAY’S annual fund raising (advertising) campaign will kick off with a ‘tease.’ BONE is developing and designing an out of home and newspaper campaign to launch July 1st. The main campaign breaks in the fall with TV, radio, newspaper, transit shelter and billboard support.

While it does act as a “tease” for the upcoming campaign, the teaser works to inform and remind the public that they CAN HELP to “change the future” for hundreds of local people and families in need.

The transit shelter posters were custom fabricated (locally by Loupe Imaging) with a Mylar, mirrored surface so that the viewer could see their reflection in the mirror thus showing the part they can play in the community.